Birds of a Feather

 Years ago, I’m told, all authors had to do was write. They left promoting their books up to their agents and publishers. It’s different today. Now authors are not only the creative product developer, in charge of research and development as well as delivery of the final manuscript, but also the head of marketing and promotion.  Authors must proactively promote their work by developing a relationship with their readers through regular contact and interaction. A great example is Twitter, with 140 characters of unique pithy interaction.


With thousands of Tweets flying around, how do you get yours noticed? Just when is the best time to Tweet?


For the last two years, HubSpot’s Dan Zarella has been studying tweets and has come up with some suggestions for the best time and frequency to tweet.

·         Be prepared to resend your tweet 2 to 4 times a day for maximum impact.

·         Schedule tweets for 2 PM, 4 PM, 6 PM and the last one at 8 PM. This will expose your message to the most people and drive your traffic and retweets.

·         Alter your message for each tweet so it doesn’t look like spam

·         Zarella also found that the best days to tweet were Saturday and Sunday

Do you Twitter? What time is best for you? How often do you Tweet?