In advance of the release of my debut book, I asked Angela James, and just about anyone who would listen, how do you promote an ebook? Some people told me create unique swag. Others suggested chapter books especially since I had no tangible book to sign. Still others told me blog tours and tweet three times a day for weeks. Angela said write the next book.
In August-September I created my marketing plan for my book, KNIGHT OF RUNES. It was to be released on November 14. I researched and developed the different pieces of swag, mapped out a blog tour, and planned the ad space I would buy. I realized that I needed to reach readers and reviewers. I hired a publicist to handle that aspect.
October was filled with the excitement of a leadership role (assistant chair) in the NJRW conference. I worked with some of the romance industries best-known authors. I read their stories but I never thought I would meet these authors. I had fan girl moments with Suz Brockmann (yep, she asked me to call her Suz!), Rachel Gibson, Eloisa James, and Victoria Alexander. Through it all, I remained diligent and worked my marketing plan. I wrote posts and was active on loops and blogs to keep my name in the forefront.
November was even more exciting, my book released and our family gathering for Thanksgiving was wonderful. Besides the cooking and prepping, I had a world wind blog tour that kept me very busy. I monitored the blogs and answered all the comments. I wrote more posts and read reviews.
December the madness continued with the holiday shopping and cooking. The blog tour continued but I could see the light at the end of the tunnel and it wasn’t an oncoming train! I took some days off at the end of the year and spent some quality time with my family. Our son spent his vacation with us which encouraged his sisters and their families to move in for a few days. It was wonderful.
Well, the holidays are over. My book is published. What have I learned? I should have listened to Angela and wrote the next book.